Stop losing money on miscommunication between tech and business.
A practical video course for managers, founders and decision-makers who work with technical teams and are tired of the same friction, delays and misunderstandings.
You said A. They heard B. The project is late. Again.
Or you didn't get what you wanted. Or you wasted money again on a freelancer where everything seemed right.
You explained it clearly. You repeated it three times. You even wrote it down. And somehow the result is something completely different from what you asked for.
Your developers resist every change. Your managers can't explain what they need. Meetings end without decisions. Estimates are always wrong. And both sides are convinced the other side is the problem.
They're both right. And they're both wrong. The issue isn't intelligence or intent. It's that they literally process information differently, prioritize differently, and communicate differently. Nobody taught either side how the other one works.
What you will learn
What changes after this course
Who is this for
In reality this course is for anyone who has ever left a meeting thinking ``they didn't understand a single word I said``
CEOs & Founders
Working with development teams
Tech managers
Who depend on technical delivery
CTOs & Tech Leads
Who need to communicate upward
Consultants
That are tired of misunderstandings.
What you get
Video course
Video course for you and a separate sub-course to share with your Tech Department
Handouts
PDF materials and exercises that you can print or read digitally
Monthly Q&A
Access to a monthly Q&A webinar
Money-back guarantee
Up to 14 days after release. Basically you risk nothing.
Details about the content
Modules
Frustration cycle: that’s where we are going to start. The mechanics of “why both sides think they’re right” and how you are losing money due to assuming and not communicating.
Carving the differences: fire & water painting isn’t random. Stereotypical CEOs & Tech people aren’t wired to communicate to each other. Each side unknowingly harms each other… yes, you guessed it, again, they “assume”.
How people see you: the hardest chapter, because I am going to paint you in it and show you how technical people “assume” your whereabouts and behaviors.
The burns: the “best” disasters I’ve been through – and also – the best real-life situations that explain behavioral differences between people.
Unlocking it: how to communicate in practice with people and what each side needs to hear. Communication shortcuts that work.
The practical toolkit: examples of communication and answers to real-life questions I’ve been collecting in the past 10 years.
There is no module on AI communication because I focus on human-to-human level which will be now even more important as more and more work needs to be described to models (and hence you get +1 proxy that can break the message).
Buy pre-sale access for a fraction of the price
Course releases October 1, 2026.
14-day money-back guarantee.
All prices are excl. VAT.
Normal price
PRE-SALE
Who's teaching this
My name is Michal Dobroczynski.
For 20+ years I was placed between tech and management. I’ve seen and lived through enough dysfunctional situations – up to a point that I nearly wanted to quit my job and hire myself in a grocery store.
To combat this problem I decided to learn more about myself and people I work with – that is how I firstly became a DISC D3 Consultant and later also a Trainer. The moment I started understanding leaders – the more I wanted to work with them.
As of now I run my own consultancy for SMBs across Denmark, Poland and other European countries. This course is my answer to the pain I had to go through – which totally wasn’t necessary.
Yes, my earnings improved after I stopped stressing, assuming – and started communicating.
Built on DISC D3 methodology
Backed by personal experience and practice: for 20+ years I've been working between tech & the board room and people hire me to untangle mess often caused by botched communication.
I am a Certified DISC D3 Trainer (1/2024) and a Certified DISC D3 Consultant (566/2023).
FAQ
When does the course launch?
October 1, 2026. Pre-sale buyers get access on release day.
What languages are available?
Video is in English and Danish subtitles will be available as part of the release. Additional languages will be added on demand. Handouts will be in English – although depending on the demand I will also consider translating them into additional languages.
What format is it?
Video course with materials. Watch at your own pace. English with Danish subtitles – and more will be added if demand is there.
Why aren't there more details about the course content?
Because we live in a theft-economy and I’m tired of smart-hustlers who leech on other people’s work and ChatGPT it into quickie products. I invested a lot of human time and experience in this course. If you have questions, book a free 30-min video call and ask me directly.
Is this course made with AI?
No – because I lived through the experiences, read books, attended certifications, meetings & co. I wrote the content BEFORE LLMs entered the market. If you buy the course you will also understand WHY I am first releasing it now – and what’s the science behind such a duck-up.
I do use AI tools in my workflow – because it’s a useful assistant for less than a dollar a day and it would be stupid to pass on an offer like that. But the course is mine. DISC D3 methodology is PeopleKeys. Certifications were made at Effectiveness.
Are you also showing communication practices for AI?
No – I focus on human communication. Call me crazy, but human-to-human communication will be key in the coming months and years when LLMs take over “too much” and nobody will be able to verify anything.
As for human-to-LLM – there are tons of books that explain prompt engineering and also how the whole thing is wired from the inside, including mathematics (yes, I read one of those – it’s totally mental!).
Can you add "X" to the course?
I don’t know, but email me or book a 30-min call. If it’s good or relevant – damn sure I will.
What's the webinar?
A live Q&A session exclusively for pre-sale buyers. Bring your real situations.
What if I don't like it?
Full refund within 14 days of release. No questions asked.
Is this DISC training?
It’s built on DISC methodology, but this isn’t a certification course. It’s practical communication tools for people who work with technical teams.
Can I share it with my team?
The developer module is intended exactly for that – but the full course is licensed per buyer. If you want more licenses for the whole board etc. – just let me know. Bulks = discount.