You’ve got the ideas. You just need someone to tell you: whether it’ll work, how, when and how much it’ll cost
You know what you want. Perhaps you’ve already tried using AI, a supplier or your own team. But you’d like to carry out an honest reality check. What’s brilliant? What won’t work. What’s the shortest route from idea to reality. And what it will actually cost to build and run.
Does this sound familiar: you’re getting conflicting answers?
The supplier says one thing. Your team says something else. AI agrees with everything. You’re thinking: who’s right?
What you’ll get out of 2 hours
Honest answer: is your idea viable?
I say yes when it's yes. I say no when it's no. Suppliers say yes to anything they can bill you for. AI is just happy. I have no interest in selling you something you don't need.
How, when and how much it costs
In practical terms: here’s how you do it, how long it takes, and here’s what it costs to build AND run. Including the maintenance bill that nobody else mentions.
A reality check from someone who does this every day
I build, deploy, and run systems for companies every single day. When I say “this works,” it’s because I’ve done it. When I say “this crashes,” it’s because I’ve seen it crash.
The kind of pushback you won’t get anywhere else
I’ll tell you what’s brilliant and what isn’t. I’ll put your ideas into context with 20 years’ experience from companies that have been in exactly the same position as you are now. That’s the part AI can’t do, because it’s never had to face the consequences.
What you’ll take home with you
After the 2-hour consultation, you’ll leave with concrete resources – not vague advice.
What my clients say
HAS COLLABORATED WITH
2+1 Exploratorium
Book a 2-hour exploratorium and get the answers you need
AI hasn’t reduced the need for judgement – it has increased the cost of not having it.


Who am I and why choose me?
My name is Michal Dobroczynski and I build, deploy and run systems for businesses. Every day. Still. That’s my day-to-day work, not something I did 10 years ago.
- Over 20 years’ experience: infrastructure, development, security, operations, business strategy
- Built and sold a SaaS business with over 100 customers (co-founder)
- I consult and implement – every day – for real businesses
- I’m independent
- DISC D3 certified: I understand why people react the way they do and can communicate with everyone in a company
- I speak 4 languages (DA/EN/PL/ES): is your company international? Then I’ll fit right in.
Do you recognise yourself in this? Let’s have a chat.
Questions?
What’s the difference between a consultation and an exploratorium?
A consultation identifies what’s wrong. An exploratorium takes your ideas and puts them through a reality check. Same format, same price, different starting point. If you have problems: book a consultation. If you have ideas: book an exploratorium.
Can I speak to you before I pay?
Yes. Book a free 30-minute chat. No obligations.
What if my idea is a bad one?
Then I’ll tell you. Straight away. But in 20 years, I’ve rarely come across bad ideas. I’ve come across ideas that lacked direction, prioritisation and someone capable of assessing the consequences. That’s my job.
Do you also carry out the work afterwards?
Not in this session. But my recommendations are specific enough for your team or a supplier to implement. And for regular clients, I build and run systems on a daily basis.
Why not just use ChatGPT?
Go on, use it. Seriously. But don’t deploy the result without someone who’s been doing this for 20 years having had a look at it. AI generates. I validate.
Is two hours enough?
Quote from a participant: “It was actually more thorough than I’d expected.” Two focused hours of preparation yield more than most full-day meetings.











