Am I being ripped off?
A vendor, a consultancy or an agency does technical work for you. All of it can be checked and assessed, so you know whether you're getting enough for your money.
AI makes it faster than ever to make expensive mistakes.
What Next? is two hours with me, a video report and a prioritised plan with the 3-5 things that move the most. For business owners, management teams and IT directors who want to move forward. DKK 1,795 excl. VAT.
Do any of these sound familiar?
Can AI do anything for us?
Everyone talks about it, and many already use ChatGPT without operations noticing. But not every problem is an AI problem, and the hype costs money. You get the answer without hype: here it makes sense, here you leave it.
We have an idea, but is it realistic?
Your people say yes because you're the boss. I say yes if the idea holds up. You get an honest answer on whether it can be built, what it costs, and where to start.
Should we build or buy?
With AI, building it yourself is cheaper than ever. That doesn't make it a good idea. I sell no software, so you get the answer without a hidden agenda.
Should I replace my development team with AI?
No. But a team that uses AI properly beats a team that doesn't. I show you what AI really changes for you, and what it takes from your team.
We need to scale, but we can't
The business is ready, but the technology is the bottleneck, and nobody can say exactly why. The plan exists, it just never turns into technical decisions and a budget.
Two hours won't solve all your problems. But you walk out with clarity.
We spend two hours cutting through the noise. Afterwards you know what's wrong, what has to happen first, and what you can safely leave alone.
What you walk out with
Clarity on what's actually wrong
Not symptoms. Causes. You may have had 5 explanations from 5 different people. I find the right one and explain it, so you can act on it.
A prioritised plan
Not 30 points. The 3-5 things that move the most, in the order you should take them. Including what it costs to fix, and what it costs to leave it.
The message nobody else dares to give you
The vendor says everything is fine. The team says everything is fine. I tell you what's really going on, also when the answer is uncomfortable.
An assessment from someone who sees this every day
I diagnose and fix systems, processes and teams every single day. When I say this is your bottleneck, it's because I've seen it at 20 other companies.
How it works
An old-school conversation, modern tools.
Take the test
Your answers tell me where to look. We don't start from zero.
2 hours live
I lead the conversation and dig where it hurts. You get many recommendations along the way, with or without AI.
Video report of 15-20 minutes
Conclusions, recommendations and next steps, explained so everyone understands. Ready to share with the board. Optionally with a technical version for your IT person or vendor.
30 days of follow-up
Questions that come up when you start acting on the report. Short answers, no extra invoice.
What Next?
Two hours that are only about your situation.
What Next?
DKK 1,795excl. VAT
Bring your hardest problem or your best idea. I work on it live. Afterwards you get a video report with conclusions, priorities and next steps. If you want to go further, I come to you, and then it's me and AI doing the work, in a fraction of the time you're used to.
What you get
- Preparation based on your test answers
- 2 hours live
- Video report of 15-20 min.
- Prioritised plan
- 30 days of follow-up
- Optional: IT guidance for your technical person
I recommend Michal's 2-hour IT review to anyone looking for concrete recommendations tailored to their business. Michal doesn't just know what he's talking about. He also judges whether it pays to change the current setup.
Read the full statement
One of the biggest IT issues in my business is that I need to change the theme of my website. A task that can quickly become expensive and overwhelming, because my website is very extensive and at the same time an important part of my business. Michal presented a model where we use AI and fixed templates, so the task becomes much smaller than feared. And because I have worked with him for so many years, I feel safe with his recommendations.
Besides his sharp review of my IT solutions, he also came with a recommendation on how I can improve my own marketing. In other words, the area that is my own speciality.
He suggested that I make it clear in my sales copy why and when customers need a communication consultant and copywriter instead of using AI.
An obvious place to improve. And the fact that I hadn't had the idea myself shows the value of getting other eyes on your business from time to time.
Michal finds solutions where others explain and elaborate on the problem, which is of no use to us.
He also finds solutions to the slightly odd problems, based on the motto: if the customer says it's a problem, the customer needs a solution. That's why I have also used him for tasks that are usually hard to delegate, because they don't really belong to anyone.
It's fairly easy to delegate the standard tasks. For all the others, Michal is the man too.
What my clients say
Michal combines deep technical knowledge with a reliability you rarely see. He also has a strong understanding of our business, which makes him a valuable sparring partner who always thinks beyond the technical solution. He has been with us for over 10 years. That alone tells the whole story.
Ralf de BruijnManaging Director, Vacance Select Travel
What makes Michal special is his excellent business understanding and his ability to develop solutions in complex environments that ensure overview and efficient workflows.
Jacob RichterHead of Business Integration, Momentum Energy Group
I have worked with Michal for more than 10 years. He developed a data collection system for water works for us. The product was the first system on the market that could collect data at the water works and present it online. The service has been unmatched, even when things were difficult.
Christian ChristiansenCEO, Poul Christiansen A/S
Michal has built and maintained our infrastructure for over 10 years. His expertise and availability are invaluable to us.
Jimmi FlatovIT Director, Vacance Select Travel
Michał unites technology and business like no one else I have worked with. He sees connections others miss, and develops solutions that actually work.
Anna OszajcaOwner, AnnaOszajca.com
We have worked with Michal since 2012. He has built and continuously developed our entire booking portal platform. Besides always being available, he is reliable, an excellent sparring partner, and consistently comes up with good ideas for developing our platform further.
Jesper GlæemoseOwner, Augustinus Care
Michal has a good eye for finding problems and obvious opportunities, as well as the knowledge needed to later improve what he promised.
Magdalena BalcerzakCEO, Heksagon
Who am I, and why me?
My name is Michal Dobroczynski, and I solve the expensive problems stuck between management, tech and execution. I build, deploy and run the systems myself. Every day. Still. It's my daily work, not something I did 10 years ago.
- 20+ years of experience: infrastructure, development, security, operations and business strategy
- 30+ large projects built on my own, and a SaaS with 100+ customers that I co-built and sold
- AI every day. The difference between me and someone who just learned it: I know when it's wrong
- Independent: I sell no software and have no vendor to protect
- DISC D3 certified: I understand why people react the way they do, and I can talk to everyone in a company
- 4 languages (DA/EN/PL/ES): is your company international? Then I fit right in
Questions?
Can I talk to you before I pay?
Yes. Book a free 30 minute call, and we'll find out whether What Next? is right for you.
Are 2 hours enough?
To find and fix everything: no. To get an overview, so you can make the right decisions without a blindfold: yes. The test and the preparation mean we spend the time on what matters.
Why is it so cheap?
Because it's a scoped engagement: two hours, a report and follow-up. Many start here, and some continue with a project afterwards.
Which industries do you work with?
All where tech matters to the business: travel, energy, finance, water supply, e-commerce, care and much more. The problems are more alike than you'd think.
You pay me for the truth, not to confirm what you want to hear.
AI hasn't reduced the need for judgement. It has raised the cost of not having it.